Strategic Plan goals for 2012-2017
The following are the Strategic Plan goals for 2017:
- Financially Sound City Providing High Value Services
- Water: Today and for Tomorrow
- Great Neighborhoods – Old and New
- The Sports Capital for Tourism and Residents
- Authentic Downtown – Exciting Community Destination
- Northeast Round Rock Developed as a Major Medical Destination and Mixed-Use Upscale Neighborhood
Goal 1 – Financially Sound City Providing High Value Services
Objectives
- Invest in the City infrastructure to support future growth and economic development initiatives
- Expand the City tax through economic expansion
- Maintain financial reserves consistent with City financial policies and national standards
- Hire, retain top quality City workforce dedicated to serving the Round Rock community
- Maintain City facilities, equipment and apparatus
- Deliver cost effective City services in a customer friendly, pro business manner
What Does This Mean To Residents?
- Value for their tax dollars and fees
- Cost effective delivery of City services
- Easy access to City information and services
- Customer friendly City services
- City acting as a financially responsible steward for the public resources
Short Term Challenges and Opportunties
- Determining who should pay how much for City services
- Competitive compensation for public service employees
- Funding for new facilities and their operation and maintenance (O & M)
- Managing residents expectations of City services and delivery by City employees
- Continuing to reduce cost of service delivery and operations and maintenance (O&M) for City facilities
Long Term Challenges and Opportunities
- Aging City facilities needing repairs and major maintenance
- Providing City services in a difficult political environment beyond the city
- Fewer grants and outside resources with increased competition and requirements
- Uncertain national economy and the impact on City revenues
- Competitive compensation for public safety that is financially sustainable
Goal 2 – Water: Today and for Tomorrow
Objectives
- Assure long term water supply for future City growth and development
- Reduce water consumption by City customers and City facilities and parks
- Increase use of low water landscaping for residences and commercial businesses
- Provide reliable water service at a reasonable rates
- Educate customers to make responsible choices on their consumption patterns
- Develop water reuse system serving the Northeast Areas, and parks (where applicable)
What Does This Mean To Residents?
- Reliable, worry-free water service delivery
- Water available in the future for personal use and City growth
- Opportunities to reduce water consumption
- Confidence in the City’s long term water supply
Short Term Challenges and Opportunities
- Changing customer attitude, behaviors and consumption patterns, regardless of current water level in the lake
- Reducing use of water for landscaping
- Working with neighboring utilities on a consistent water conservation message
- Securing future water supply
Long Term Challenges and Opportunities
- Weather patterns and potential continuation of drought
- Developing alternative water including water reuse, capturing and using rain water
- Funding for water treatment and distribution
- Changing federal water and wastewater regulations and requirements
- Relationship between water and beautiful landscaping
Goal 3 – Great Neighborhoods: Old and New
Objectives
- Maintain reputation as the safest large city
- Upgrade older housing stocks: exterior and interior
- Have homes and commercial buildings complying with City codes
- Increase neighborhood connectivity through trails and bike lanes
- Increase number and effectiveness of homeowner associations
- Repair, upgrade neighborhood infrastructure: streets, sidewalks, utilities, fences and streetscapes
- Upgrade neighborhood parks and open spaces
What Does This Mean To Residents?
- Round Rock – a great place to live
- Choice of neighborhoods and quality homes
- Residents sharing responsibility for their neighborhoods and their homes
- Protection of property values and home investment
- Personal safety and security
Short Term Challenges and Opportunties
- Unorganized homeowners and neighborhoods
- Working with residents for neighborhood revitalization and safety
- Funding for City activities and programs
- Irresponsible landlords and property owners
- Compliance to City code and regulation
- Diversifying housing stock, including executive housing and townhomes
Long Term Challenges and Opportunities
- Aging housing stock needing maintenance and modernization
- Defining program outcomes and performance measures for revitalized neighborhoods
- Differing standards and values among residents and landlords
- Renters without connection to the house or neighborhood
Goal 4 – The Sports Capital for Tourism and Residents
Objectives
- Expand Round Rock as the “The Sports Capital for Tourism”
- Increase number of tournaments: regional and national
- Develop additional sports fields – practice, games, sports tourism
- Develop indoor facilities and venues
- Develop effective relationship with Round Rock ISD for joint use: facilities and programs
- Upgrade the quality and maintenance of current City outdoor facilities
- Increase revenues from sports tourism for benefit of residents and the local economy
What Does This Mean To Residents?
- Non residents contributing to City tax base
- Top quality sports facilities for recreation, competitive leagues and tournaments
- City responding to a diverse recreational and leisure needs of residents
- Strong sports economy
- Opportunities to experience world class sports fields and facilities
Short Term Challenges and Opportunities
- Funding for repairs and replacement
- Residents understanding the community benefits of sports tourism
- Practice space both indoors and outdoors
- Funding for major projects
- Balance the practice and game ready fields
Long Term Challenges and Opportunities
- Expanding and funding for land acquisition
- Diverse population and recreation and leisure expectations
- Emerging sports and defining City’s responsibility
- Expanding the “The Sports Capital” market
- Regulations and mandates impacting sports and recreational facilities and operating costs
Goal 5 – Authentic Downtown: Exciting Community Destination
Objectives
- Increase number of entertainment businesses and venues in Downtown
- Increase Downtown connectivity: East – West of Mays Street
- More attractive, personally inviting Downtown experience for residents and visitors
- Increase public and commercial use of Brushy Creek
- Increase number of community events, festivals and activities in Downtown
What Does This Mean To Residents?
- More reasons to go Downtown and hangout for a time
- Downtown – a destination to enjoy
- Expanded cultural opportunity choices during your leisure time
- Increased access and use of Brushy Creek
- Preservation of Round Rock’s history and character
Short Term Challenges and Opportunities
- Upgrading Downtown infrastructure
- Tapping the potential of the Downtown and Brushy Creek
- Relocating businesses and other entities Downtown
- Attracting new, “right” businesses to Downtown
- Developing cultural arts, including a performing venue and public art
- Connecting East – West Downtown
Long Term Challenges and Opportunities
- Creating a more walkable and pedestrian friendly area
- Resolving property title issues
- Resistance of some property owners
- Expanding the boundary of Downtown
- Creating an “exciting” Downtown
- Increasing public access to Brushy Creek
- Abandoned buildings and homes
Goal 6 – Northeast Round Rock Developed as a Major Medical Destination and Mixed-Use Upscale Neighborhood
Objectives
- Expand education campuses and programs
- Increase number of medical related businesses
- Develop upscale housing opportunities
- Have developments and projects consistent with City plans and vision
- Increase number of high paying jobs
- Expand City’s tax base
- Develop business incubator facilities
What Does This Mean To Residents?
- Opportunities for upscale housing
- Access to top quality medical care and health services
- Opportunities to live near work with short commutes and more leisure time
- Predictable development in northeast Round Rock
- Easy access to quality higher education
Short Term Challenges and Opportunities
- Lack of City infrastructure (water and sewer)
- Following the City plans and vision for northeast Round Rock
- Attracting the “targeted” businesses to northeast Round Rock
- Turning vacant land into developments that are an economic engine and community asset
- Working with the colleges for campus and building expansion
- Competition from other cities
- Opportunity for water reuse in new developments
Long Term Challenges and Opportunities
- Overreacting to current situation and market trends
- Highest and best use for available land
- National economy and private sector access to the capital market
- Uncertain retail and housing markets
- Defining the City’s role and public – private partnerships
