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 Goals for 2017
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Strategic Plan goals for 2012-2017

The following are the Strategic Plan goals for 2017:

  1. Financially Sound City Providing High Value Services
  2. Water: Today and for Tomorrow
  3. Great Neighborhoods – Old and New
  4. The Sports Capital for Tourism and Residents
  5. Authentic Downtown – Exciting Community Destination
  6. Northeast Round Rock Developed as a Major Medical Destination and Mixed-Use Upscale Neighborhood

Goal 1 – Financially Sound City Providing High Value Services

Objectives

  • Invest in the City infrastructure to support future growth and economic development initiatives
  • Expand the City tax through economic expansion
  • Maintain financial reserves consistent with City financial policies and national standards
  • Hire, retain top quality City workforce dedicated to serving the Round Rock community
  • Maintain City facilities, equipment and apparatus
  • Deliver cost effective City services in a customer friendly, pro business manner

What Does This Mean To Residents?

  • Value for their tax dollars and fees
  • Cost effective delivery of City services
  • Easy access to City information and services
  • Customer friendly City services
  • City acting as a financially responsible steward for the public resources

Short Term Challenges and Opportunties

  • Determining who should pay how much for City services
  • Competitive compensation for public service employees
  • Funding for new facilities and their operation and maintenance (O & M)
  • Managing residents expectations of City services and delivery by City employees
  • Continuing to reduce cost of service delivery and operations and maintenance (O&M) for City facilities

Long Term Challenges and Opportunities

  • Aging City facilities needing repairs and major maintenance
  • Providing City services in a difficult political environment beyond the city
  • Fewer grants and outside resources with increased competition and requirements
  • Uncertain national economy and the impact on City revenues
  • Competitive compensation for public safety that is financially sustainable

Goal 2 – Water: Today and for Tomorrow

Objectives

  • Assure long term water supply for future City growth and development
  • Reduce water consumption by City customers and City facilities and parks
  • Increase use of low water landscaping for residences and commercial businesses
  • Provide reliable water service at a reasonable rates
  • Educate customers to make responsible choices on their consumption patterns
  • Develop water reuse system serving the Northeast Areas, and parks (where applicable)

What Does This Mean To Residents?

  • Reliable, worry-free water service delivery
  • Water available in the future for personal use and City growth
  • Opportunities to reduce water consumption
  • Confidence in the City’s long term water supply

Short Term Challenges and Opportunities

  • Changing customer attitude, behaviors and consumption patterns, regardless of current water level in the lake
  • Reducing use of water for landscaping
  • Working with neighboring utilities on a consistent water conservation message
  • Securing future water supply

Long Term Challenges and Opportunities

  • Weather patterns and potential continuation of drought
  • Developing alternative water including water reuse, capturing and using rain water
  • Funding for water treatment and distribution
  • Changing federal water and wastewater regulations and requirements
  • Relationship between water and beautiful landscaping

Goal 3 – Great Neighborhoods: Old and New

Objectives

  • Maintain reputation as the safest large city
  • Upgrade older housing stocks: exterior and interior
  • Have homes and commercial buildings complying with City codes
  • Increase neighborhood connectivity through trails and bike lanes
  • Increase number and effectiveness of homeowner associations
  • Repair, upgrade neighborhood infrastructure: streets, sidewalks, utilities, fences and streetscapes
  • Upgrade neighborhood parks and open spaces

What Does This Mean To Residents?

  • Round Rock – a great place to live
  • Choice of neighborhoods and quality homes
  • Residents sharing responsibility for their neighborhoods and their homes
  • Protection of property values and home investment
  • Personal safety and security

Short Term Challenges and Opportunties

  • Unorganized homeowners and neighborhoods
  • Working with residents for neighborhood revitalization and safety
  • Funding for City activities and programs
  • Irresponsible landlords and property owners
  • Compliance to City code and regulation
  • Diversifying housing stock, including executive housing and townhomes

Long Term Challenges and Opportunities

  • Aging housing stock needing maintenance and modernization
  • Defining program outcomes and performance measures for revitalized neighborhoods
  • Differing standards and values among residents and landlords
  • Renters without connection to the house or neighborhood

Goal 4 – The Sports Capital for Tourism and Residents

Objectives

  • Expand Round Rock as the “The Sports Capital for Tourism”
  • Increase number of tournaments: regional and national
  • Develop additional sports fields – practice, games, sports tourism
  • Develop indoor facilities and venues
  • Develop effective relationship with Round Rock ISD for joint use: facilities and programs
  • Upgrade the quality and maintenance of current City outdoor facilities
  • Increase revenues from sports tourism for benefit of residents and the local economy

What Does This Mean To Residents?

  • Non residents contributing to City tax base
  • Top quality sports facilities for recreation, competitive leagues and tournaments
  • City responding to a diverse recreational and leisure needs of residents
  • Strong sports economy
  • Opportunities to experience world class sports fields and facilities

Short Term Challenges and Opportunities

  • Funding for repairs and replacement
  • Residents understanding the community benefits of sports tourism
  • Practice space both indoors and outdoors
  • Funding for major projects
  • Balance the practice and game ready fields

Long Term Challenges and Opportunities

  • Expanding and funding for land acquisition
  • Diverse population and recreation and leisure expectations
  • Emerging sports and defining City’s responsibility
  • Expanding the “The Sports Capital” market
  • Regulations and mandates impacting sports and recreational facilities and operating costs

Goal 5 – Authentic Downtown: Exciting Community Destination

Objectives

  • Increase number of entertainment businesses and venues in Downtown
  • Increase Downtown connectivity: East – West of Mays Street
  • More attractive, personally inviting Downtown experience for residents and visitors
  • Increase public and commercial use of Brushy Creek
  • Increase number of community events, festivals and activities in Downtown

What Does This Mean To Residents?

  • More reasons to go Downtown and hangout for a time
  • Downtown – a destination to enjoy
  • Expanded cultural opportunity choices during your leisure time
  • Increased access and use of Brushy Creek
  • Preservation of Round Rock’s history and character

Short Term Challenges and Opportunities

  • Upgrading Downtown infrastructure
  • Tapping the potential of the Downtown and Brushy Creek
  • Relocating businesses and other entities Downtown
  • Attracting new, “right” businesses to Downtown
  • Developing cultural arts, including a performing venue and public art
  • Connecting East – West Downtown

Long Term Challenges and Opportunities

  • Creating a more walkable and pedestrian friendly area
  • Resolving property title issues
  • Resistance of some property owners
  • Expanding the boundary of Downtown
  • Creating an “exciting” Downtown
  • Increasing public access to Brushy Creek
  • Abandoned buildings and homes

Goal 6 – Northeast Round Rock Developed as a Major Medical Destination and Mixed-Use Upscale Neighborhood

Objectives

  • Expand education campuses and programs
  • Increase number of medical related businesses
  • Develop upscale housing opportunities
  • Have developments and projects consistent with City plans and vision
  • Increase number of high paying jobs
  • Expand City’s tax base
  • Develop business incubator facilities

What Does This Mean To Residents?

  • Opportunities for upscale housing
  • Access to top quality medical care and health services
  • Opportunities to live near work with short commutes and more leisure time
  • Predictable development in northeast Round Rock
  • Easy access to quality higher education

Short Term Challenges and Opportunities

  • Lack of City infrastructure (water and sewer)
  • Following the City plans and vision for northeast Round Rock
  • Attracting the “targeted” businesses to northeast Round Rock
  • Turning vacant land into developments that are an economic engine and community asset
  • Working with the colleges for campus and building expansion
  • Competition from other cities
  • Opportunity for water reuse in new developments

Long Term Challenges and Opportunities

  • Overreacting to current situation and market trends
  • Highest and best use for available land
  • National economy and private sector access to the capital market
  • Uncertain retail and housing markets
  • Defining the City’s role and public – private partnerships

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City of Round Rock | 221 East Main Street, Round Rock, Texas 78664 | Phone: (512) 218-5400
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