Sports Management and Tourism


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The function of the Sports Management and Tourism Department is to program, schedule and maintain the City’s sports facility assets and to implement the City’s long-term Tourism Plan. We are responsible for operation of the Round Rock Sports Center, managerial oversight and capital improvements of the Dell Diamond and Forest Creek Golf Club, and represent the City in all other functions related to tourism and the Convention and Visitors Bureau.

Vision:

To help promote Round Rock as the city of choice for tourists and citizens while maintaining world-class facilities that are the keystones to the sports tourism marketing program for the City.

Mission:

To promote economic diversity by developing the tourism industry in Round Rock.



Convention & Visitors Bureau

The Round Rock Convention and Visitors Bureau was created to position and promote Round Rock as the “Sports Capital of Texas” and the “City of Choice” for visitors. The CVB promotes economic diversity by developing the tourism industry in Round Rock.

The Round Rock Visitor’s Center is full of information on events, must see attractions, shopping, lodging and dining options. Their friendly and knowledgeable staff is available to assist folks in finding local favorites and ensuring that guests enjoy their stay!

Round Rock Sports Center

The Round Rock Sports Center opened in January 2014 and has since been the host of numerous sporting events as well as banquets, wedding expos, corporate meetings and other events that bring visitors to the Round Rock area. The local community uses the Sports Center for club sports team practices, leagues and tournaments.

The facility boasts 82,800 square feet of indoor space with 47,775 square feet of flexible, open, playable space. Several configurations are available, including 6 high school basketball courts and 12 high school volleyball courts (or 3 NCAA basketball courts). With seating capacity for over 1,400 spectators, a total capacity of more than 3,000 people, over 500 parking spots, full concession operation, athletic training room and LED scoreboards, the facility can handle just about any indoor event!

Dell Diamond

The City-owned Dell Diamond is home of the Round Rock Express, the Triple-A affiliate of the Texas Rangers, and has been consistently recognized as one of the best minor league stadiums in the country since its opening in 2000.

Round Rock voters in 1998 approved using hotel-motel tax revenue to fund $8.25 million of the stadium construction costs. Ryan Sanders Sports, owner of the Express, paid the balance in costs for the stadium’s construction. The ballpark is operated by Ryan Sanders Sports through a lease agreement with the City.

Forest Creek Golf Club

Forest Creek Golf Club provides Hill Country golf at its finest. The 7,147 yard par-72 golf course has been nationally recognized as one of the finest public golf courses in Central Texas. Facility amenities include, a full service grill, event center and an outstanding practice range enhanced by a putting green and short-game complex.