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Biz.ability: Facebook Marketing 2021, Pt. 1 (Tips from a Facebook Insider)
October 15 @ 12:30 pm – 2:00 pm
The Round Rock Public Library and Austin SCORE will be offering a series of free Zoom workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2 p.m., Sept. 24 through Oct. 29. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.
These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.
Join us on Oct. 15 for Facebook Marketing in 2021 , Part I (Tips from a Facebook Insider), presented by Rachel Bucalo, Global PMM, Retail Strategy at Facebook, Inc. Learn about the evolving digital landscape, consumer insights, and how Facebook can help. Presentation will cover:
• Broad industry shift to online, mobile and video experiences and what this means for your business
• Impact of the pandemic on consumer shopping behaviors and how to meet your customers’ expectations in this new world
• Overview of Facebook’s mission and value proposition
• Facebook business tools and advertising products, along with key tips and tricks
About the presenter
Rachel Bucalo has more than a decade of experience in the retail and consumer packaged goods industry, specializing in customer acquisition and retention, marketing and advertising, as well as project management.
She started her career working for a subsidiary of the Kroger company, dunnhumby, where she analyzed consumer behavior data to inform targeted media and loyalty strategies. These data-driven media programs generated more than $1.5 billion incremental revenue annually for Kroger. She also led and/or supported the launches of innovative marketing solutions including C-store customer mailers, a household-level personalized catalog called MyMagazine, and Center Store mailers to drive higher margins as well as promote cross-category purchases among loyals to increase share of wallet.
In 2016, Rachel moved to Austin, TX and shifted her focus to social media marketing as a Retail account manager at Facebook. She worked with a book of business of over 70 clients, ranging from SMBs to Fortune 500s. She went on to lead the North America Scaled Retail team of thirteen account managers and drove ~ $1billion for the company annually. After 4 years in sales, Rachel moved to the product marketing org to expand her scope to Global Retail, and she is responsible for developing go-to-market strategies that drive vertical growth, product development, and product adoption.
Outside of work, Rachel is passionate about fitness, supporting local small businesses, and finding any opportunity to float/boat on the lake!