Kalahari will generate millions of dollars in annual revenue and bring hundreds of new jobs to Round Rock. A company like Kalahari is highly prized as a corporate citizen, making recruitment very competitive and incentives often necessary. The City has used incentives in the past to attract other highly desirable companies to Round Rock and has a proven track record of providing performance based incentives to businesses that expand employment opportunities and the tax base. Examples are Dell, Dell Diamond, Round Rock Premium Outlets, IKEA, Bass Pro and Emerson. These companies are assets to the community and our economy.