Biz.ability

Biz.ability: Turning Your Hobby Into a Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 15 for Turning Your Hobby Into a Business, presented by Hamid Yazdanpanah. These days we have money-making opportunities at our fingertips, so this workshop is a must-take if you’re ready to get in on the earnings! If you’re looking for a guide, advice or feel stuck with a great idea or hobby, passionate about it, and now want to turn it into money, this workshop will deep dive into why and how to turn your hobby into a business.

Hamid will cover:

  • Why turn your hobby into a business?
  • Self awareness.
  • The methods to research your product or service.
  • Finding/creating funding.
  • Social media marketing, sales, strategy and more!

 

CLICK HERE TO REGISTER

About the Presenter

Hamid Yazdanpanah got his start in the retail grocery business in the mid-2000s, but found a love for video production and marketing on the side. Creating a role as the host of a local television show on Channel Austin, he turned that technical and public figure knowledge into a small local production company shooting TV commercials and music videos. Going from being in front of the camera to now behind it, the digital video marketing space was opening, yet many local businesses did not see the immediate ROI on it, and he felt stuck.

Eventually moving into a retail leadership position, he finally decided to launch Stumpy’s in the Summer of 2015 with all of the pricing, strategy, campaign and retail marketing skills he learned. A local dessert company which can now be found in restaurants, C-stores, special events, corporate pop-ups and even a 20-foot dessert trailer.

Now, as the business continues to grow, he shares his experiences and knowledge as a SCORE mentor in this workshop to current or aspiring entrepreneurs looking to turn their hobby into a business.

Biz.ability: Instagram for Your Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 8 for Instagram for Your Business, presented by Jennifer Denham. Learn how you can use Instagram to market your services and products and how you can connect with your ideal customers.

Cindy will address these important topics:

  • Instagram myths
  • The BIO (how to make your bio more efficient for conversion)
  • Branding your Instagram
  • Define who your ideal customer is (research time)
  • Finding your ideal client on Instagram
  • Getting noticed
  • Engagement
  • The content creation process

CLICK HERE TO REGISTER

About the Presenter

Jennifer Denham has 12 years in the ever-changing marketing industry with extensive knowledge in social media, branding, and analytics tracking. She designs effective marketing strategies for small business owners, start-up and non-profits to bring their business into the social spotlight.

Biz.ability: Digital Marketing: Straight Up Information I Can Use to Win Online

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 1 for Digital Marketing: Straight Up Information I Can Use to Win Online, presented by Fernando Paz. Today’s consumer is searching online throughout all phases of the purchase process. But for many businesses, where to invest to win online can be confusing. In order to succeed, businesses need a strategy that gets them on top of page one and places their offer in front of their audience in a purposeful, economical and compelling way.

This workshop reveals:

  • Unique insight to win online
  • How to make your offer intentional and compelling
  • Strategies to save money and maximize your ROI
  • Things you can do right now to improve

 

CLICK HERE TO REGISTER

About the Presenter

Fernando Paz is the founder and CEO of Page One GURU. After overseeing global software organizations as an executive for Dell and Motorola, Fernando partnered with a team of experts who have been leading SEO for small and medium businesses for more than 16 years.

Biz.ability: Introduction to Search Engine Optimization

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Oct. 26 for Introduction to Search Engine Optimization. Learn the answers to these questions: What is SEO, and how does it help? What do I need to know? Should I do it myself or outsource? Brent Werbeck will define SEO and explain its benefits. He will also provide five key things that you need to know and discuss whether you can do it yourself and explain outsourcing options. Brent will address:

  • Definition of search engine optimization; Basic understanding to how search engines work; How people interact with search engines and why that matters; Why SEO is necessary; How it helps your business
  • Main differences between on-page and off-page SEO; On-page SEO-friendly design (meta tags, etc.); Off-page SEO best practices (backlinks, citations, social profiles, content creation); Top tools to use to help manage your SEO; How to monitor and track your results
  • Should You DIY or Outsource; What is your bandwidth; What is the scope and how will it get done; How much time, what tools will you need, and what are the added expenses; How to find and interview SEO experts

Download schedule to see other workshops.

 

CLICK HERE TO REGISTER

 

About the Presenter

Brent Werbeck, Co-Founder of Get More Reviews, has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: The Basics for Website Design

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Oct. 19 for The Basics for Website Design. How do you design a great website? You start with knowing your prospects and making sure they don’t leave empty-handed. Where do you start and what tools should you use? Brent Werbeck will offer guidance for good design and how to get started. He will also introduce you to the best tools and resources with a focus on WordPress. He will provide what you need to know to have a great website:

  • Know your prospects and site visitors, build a profile
  • What is the purpose of the site?
  • What will you offer them?
  • Less is more in design
  • Be innovative and avoid clutter
  • Make it conversion friendly
  • Use visual elements to guide the visitor
  • Don’t let them leave empty-handed (content marketing)
  • What is WordPress?
  • Why would you consider WordPress?
  • Who will be creating the site? Build the project and manage it!
  • How to hire a developer
  • How to do it yourself (host, install, theme, plugins, design)
  • Book recommendation on learning WordPress
  • Introduction to the WP community
  • Where to find themes and plug-ins for sale
  • Where to find design companies and freelance developers

Download schedule to see other workshops.

 

CLICK HERE TO REGISTER

 

About the Presenter

Brent Werbeck, Co-Founder of Get More Reviews, has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: Using Social Media to Build Customer Loyalty

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, October 12 to learn how to build customer loyalty using social media.

Consumers are spending more time online than ever before. From social media to review sites, small business’ are expected to be just as visible and accessible to consumers online as they are in-person. Personalize your responses, extend your customer service, and create compelling content to start boosting loyalty today.

In our workshop you’ll learn:

  1. How to create social media content that’s tailored to your customers
  2. How to build relationships on Instagram and Twitter
  3. How to personalize your responses to reviews
  4. How to extend your customer service on social media

Download schedule to see other workshops.


 

CLICK HERE TO REGISTER

About the Presenter

Geoffrey Brown is a member of Main Street Hub’s local business outreach team. He has worked at Main Street Hub since 2015 finding success with social media and online reputation management for local businesses. He has put to practice his experience with Yelp, Facebook, Instagram and Twitter for these businesses and is looking forward to sharing what he has learned with new audiences.

 

Biz.ability: Get People Talking: Making Online Reviews Work for Your Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Oct. 5 for Get People Talking: Making Online Reviews Work for Your Business. 92% of consumers read online reviews. What does that mean for your business? Great online reviews don’t happen on accident. Bad online reviews can be prevented. Learn how to create and manage a successful online review program as a marketing tactic for your business. In this program, we’ll discuss why collecting reviews is important; how the online marketing loop works and how reviews complete that loop; the three R’s of a success online review program for your business; and what to do when you get a bad review.

Download schedule to see other workshops.


 

CLICK HERE TO REGISTER

About the Presenter

Jessica Scanlon is the CEO and founder of Hot Dog Marketing, a branding and digital marketing agency headquartered in Round Rock, Texas. Jessica started Hot Dog Marketing six years ago hoping to provide a comprehensive solution to growing businesses’ marketing needs. Now, Hot Dog Marketing is one of Austin’s Top 25 Digital Agencies according to Austin Business Journal and a top rated agency according to Expertise.com and ThreeBestRated.com. This year, Jessica was a finalist for the Austin Under 40 Awards in the marketing category. She serves on the Round Rock Chamber’s entrepreneurial council and is board president for Texas Humane Heroes.

Biz.ability: Business Taxes Update for 2018

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning. 

Join us on Friday, Sept. 28 for Business Taxes Update for 2018. Preparation of business tax returns can be very complex in light of the ever-changing tax laws, especially the Tax Cuts and Job Act of 2017. Gain familiarity with the tax forms, due dates and financial information required to accurately complete various business tax returns. Reduce your stress and frustrations by understanding what is needed before you start.

This workshop will also give you the key to understanding that tax is a good thing!

This workshop will help participants:

  • Understand the effects of the Tax Cuts and Job Act of 2017 including an overview of the new QBI deduction for business owners and the new tax brackets
  • Identify the types of tax forms to be completed for various types of business entities
  • Be familiar with the filing dates for both federal and state tax return filings
  • Be acquainted with income tax jargon and concepts including self-employment tax
  • Understand the interrelationship of the business owner and the business entity and how the taxes due are ultimately calculated

Download schedule to see other workshops.


 

CLICK HERE TO REGISTER

Lisa Bargsley, CPA, MBAAbout the Presenter

For more than twenty-five years, Lisa Bargsley, CPA, MBA, has worked and consulted with business owners and entrepreneurs on business systems management, work life balance, and federal income tax requirements. Currently, Lisa owns Lisa Bargsley, CPA which provides tax, accounting and consulting services to business owners and individuals. She is responsible for leading the vision and strategic planning process, long-term and short-term management decisions, client development, retention and service strategies. Lisa’s passion is to work with people to help them understand tax and accounting theory as it relates to their business or personal circumstances. Lisa approaches teaching business concepts by asking her students to play with her, to have fun and to laugh. 

Biz.ability: Digital Marketing Made Easy

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning. 

Join us on Friday, Sept. 21 for Digital Marketing Made Easy! Are you overwhelmed with the possibilities and the workload of implementing Digital Marketing? At this workshop, we will boil it down to the basics, so you can learn what it can do for your business and have a starting place. This workshop covers:

  1. An overview of the Digital Marketing Universe. (Web site, social media, pay per click, email campaigns, SEO, Google Analytics)
  2. Key to success: Before you begin—set goals and define brand
  3. Why is digital marketing more like a science than traditional marketing?
  4. Quick look at a sample digital marketing plan
  5. Is your web site ready because all digital media will be directed here.
  6. Starting budget—there is good news here!
  7. Which tools should you choose (Two to three)? Which one depends on who you are and what your business is
  8. Implementation of your plan.
  9. Measurement and Optimization. How did your science experiment turn out?
  10. Go it alone, get coaching, or hire out depending on time available, budget, and your personal interest in developing this skill

Download schedule to see other workshops.


 

CLICK HERE TO REGISTER

About the Presenter

Kathy Schwartz has a branding and digital marketing company based in Austin and Houston: KMS Communications LLC. She also coaches clients. Before that, she owned a small business for almost a decade. Kathy was a business professor at Austin Community College and their Marketing Director, and was Vice President of Strategy and Branding for a local Fin Tech.