Menu
- This event has passed.
July 4th Parade and Frontier Days
July 4 @ 8:30 am – 11:30 pm
Rock Rock Texas knows how to celebrate Independence Day! We will celebrate Tuesday, July 4, 2023 with a full day of patriotic festivities including parade, festival, carnival, music and fireworks.
Annual Sertoma Independence Day Parade
The 2023 Annual Sertoma Independence Day Parade is bigger and better than ever and will once again feature giant helium and cold air inflatables, community groups and patriotic spirit. This parade will take place on the 1.5 mile route along Mays Street between Mays Crossing and Highway 79. The parade will start at 8:30am to beat the heat so arrive early to find the best seat to watch and celebrate!
Are you taking part in this year’s parade?
Click Here to view the rules and regulations.
Frontier Days at Old Settlers Park
Frontier Days opens at 12 noon. Let the celebration continue! Hip Hip Hurray! U.S. of YAY! Join in at Old Settlers Park with patriotic fun and festivities including carnival rides, entertainment, LIVE music, Swifty Swine Racing Pigs, Pepper Eating Contest, Sam Bass Shootout, vendors and more! Keep Calm and Sparkle On with a fantastic firework show at dark!
The Pepper Eating Contest is BACK!
Click Here for the Pepper Eating Contest application.
Do you want to be a vendor at Frontier Days? We are looking for arts and crafts vendors!
BEFORE applying: Click Here to view our booth rules.
To apply: Click Here for the vendor application.
View the Parade Route Map and associated downtown Road Closures
Meet the Artist: Michael B. Whit
Having performed in front of thousands around the nation, American County artist, song writer and producer, Michael B. Whit, continues to wow crowds with his electrifying performances, and has shared festival stages with artists like Cole Swindell, Old Dominion, and Jimmie Allen. A real life cowboy by day, his authentic and unique style is a perfect mixture of a little bit rock and roll with a whole lotta country.
Born and raised in small town Centreville, Illinois, right outside of St. Louis as a preacher’s kid, Michael found early success as a producer for Grammy Award winning trio, Virtue, and has received a Stellar Gospel Award nomination for Producer of the Year with gospel group, Livre.
Michael has also graced Billboards Top 20 Charts three times with his writer/producer contribution to “Everything’s Coming Up Jesus”, by Livre, reaching #1 in its category.
Coming off the recent release of his single “Camp Jackson” reaching Top 100 on Music Row charts; beating out Country legend Alan Jackson and Cody Johnson, and also landing on Top 30 Indy charts, Michael prepares to release his highly anticipated EP, “Before September”.
Entertainment Schedule 2023:
| 8:30 am | Sertoma Parade – Mays St. in Downtown Round Rock |
| 12:00 pm | Frontier Days Festival Opens at Old Settlers Park |
| 12:30 pm | Sam Bass Shootout Reenactment |
| 12:30 pm | Live Music by Timeless |
| 1:45 pm | Swifty Swine Pig Races |
| 2:00 pm | Live Music by Timeless |
| 2:30 pm | Sam Bass Shootout Reenactment |
| 2:45 pm | Swifty Swine Pig Races |
| 3:00 pm | Pepper Eating Contest |
| 3:45 pm | Swifty Swine Pig Races |
| 4:00 pm | Round Rock Ballet Folklorico Performance |
| 4:00 – 7:00 pm | Parks and Recreation Kids Zone |
| 4:45 pm | Swifty Swine Pig Races |
| 5:00 pm | Sam Bass Shootout Reenactment |
| 5:45 pm | Swifty Swine Pig Races |
| 6:45 pm | Swifty Swine Pig Races |
| 7:00 pm | Sam Bass Shootout Reenactment |
| 7:00 pm | Free Ice Cream Served by your City Council Members |
| 7:00 pm | Live Music from Michael B. Whit |
| 8:00 pm | Mayor’s Address and Pledge of Allegiance |
| 8:30 pm | Live Music from the Austin Symphonic Band |
| 10:00 pm | Live Music from Michael B. Whit |
*FIREWORKS start at Dark
Thank you to our Sponsors!
Blue Level Sponsors:
White Level Sponsors:
Red Level Sponsors:
Free
