Biz.ability

Biz.ability: ReferenceUSA After Hours Data Demo

Learn how ReferenceUSA, a resource available at the Round Rock Public Library, can boost your business at this FREE After Hours Demo Session, Thursday, April 18, from 6 to 7 p.m., Round Rock Public Library, Meeting Room B. Light hors d’oeuvres will be provided.

With ReferenceUSA, the premier online research and reference tool for area business professionals, sales reps, marketers, and job seekers, you can research many aspects of business and entrepreneurship including market segmentation and research, historic sales data, legal forms, and demographic information to help you identify potential customers.

CLICK HERE TO REGISTER

Biz.ability: Google Tools

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, March 8 for Google Tools, presented by Brent Werbeck. With a little bit of training, tips, tricks and a few best practices, you can learn how to squeeze every ounce of value out of all that Google has to offer your business (most of which is 100% free).

Brent, a certified Google Partner, will cover:

  • Introduction to Google
  • Google My Business
  • Google AdWords
  • Google Analytics
  • Google Search console
  • Google Tag Manager
  • Google Website Grader

The presentation will conclude with a case study and live demonstration.

CLICK HERE TO REGISTER

 

About the Presenter

Brent Werbeck is Co-Founder of Get More Reviews and has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to more than 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: Turn Online Traffic into Real Paying Customers—How To Build A Digital Sales Machine

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, March 1 for Turn Online Traffic into Real Paying Customers—How To Build A Digital Sales Machine, presented by Brent Werbeck. Your next paying customer searching for you online right now . . . literally right now. From website tweaks and compelling calls-to-action (CTAs), to digital lead-generation and review marketing, you can optimize your new customer sales machine to generate loyal customers for your business. Join us as we share the digital tips and tricks used by the top performing local businesses to generate a consistent stream of new customers every month.

What You’ll Gain From this Workshop:

  • Walk away with a clear plan for the top 5-10 new sales actions you can implement at your business within 48 hours
  • The important difference between “Lead Generation” and “Advertising” and how to best use your budget to drive sales
  • Strategies for automating the sales process for your business
  • The top digital applications/services you can use to build a new customer sales machine
  • Best practices for implementing these new applications and services

 

CLICK HERE TO REGISTER

About the Presenter

Brent Werbeck is Co-Founder of Get More Reviews and has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to more than 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: Facebook to Grow Your Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 22 for Facebook to Grow Your Business, presented by Jennifer Denham. Jennifer will teach the basics of working on Facebook business pages and help you with action items to apply after leaving the class. You will learn about

  • Defining Your Goals
  • Content Creation
  • Likes + Comments + Shares = Engagement
  • Insights in Action
  • Who is Your Audience?
  • Facebook in 2019

 

CLICK HERE TO REGISTER

About the Presenter

Jennifer Denham has 12 years in the ever-changing marketing industry with extensive knowledge in social media, branding, and analytics tracking. She designs effective marketing strategies for small business owners, start-up and non-profits to bring their business into the social spotlight.

Biz.ability: Turning Your Hobby Into a Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 15 for Turning Your Hobby Into a Business, presented by Hamid Yazdanpanah. These days we have money-making opportunities at our fingertips, so this workshop is a must-take if you’re ready to get in on the earnings! If you’re looking for a guide, advice or feel stuck with a great idea or hobby, passionate about it, and now want to turn it into money, this workshop will deep dive into why and how to turn your hobby into a business.

Hamid will cover:

  • Why turn your hobby into a business?
  • Self awareness.
  • The methods to research your product or service.
  • Finding/creating funding.
  • Social media marketing, sales, strategy and more!

 

CLICK HERE TO REGISTER

About the Presenter

Hamid Yazdanpanah got his start in the retail grocery business in the mid-2000s, but found a love for video production and marketing on the side. Creating a role as the host of a local television show on Channel Austin, he turned that technical and public figure knowledge into a small local production company shooting TV commercials and music videos. Going from being in front of the camera to now behind it, the digital video marketing space was opening, yet many local businesses did not see the immediate ROI on it, and he felt stuck.

Eventually moving into a retail leadership position, he finally decided to launch Stumpy’s in the Summer of 2015 with all of the pricing, strategy, campaign and retail marketing skills he learned. A local dessert company which can now be found in restaurants, C-stores, special events, corporate pop-ups and even a 20-foot dessert trailer.

Now, as the business continues to grow, he shares his experiences and knowledge as a SCORE mentor in this workshop to current or aspiring entrepreneurs looking to turn their hobby into a business.

Biz.ability: Instagram for Your Business

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 8 for Instagram for Your Business, presented by Jennifer Denham. Learn how you can use Instagram to market your services and products and how you can connect with your ideal customers.

Cindy will address these important topics:

  • Instagram myths
  • The BIO (how to make your bio more efficient for conversion)
  • Branding your Instagram
  • Define who your ideal customer is (research time)
  • Finding your ideal client on Instagram
  • Getting noticed
  • Engagement
  • The content creation process

CLICK HERE TO REGISTER

About the Presenter

Jennifer Denham has 12 years in the ever-changing marketing industry with extensive knowledge in social media, branding, and analytics tracking. She designs effective marketing strategies for small business owners, start-up and non-profits to bring their business into the social spotlight.

Biz.ability: Digital Marketing: Straight Up Information I Can Use to Win Online

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., Feb. 1 through March 8. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Feb. 1 for Digital Marketing: Straight Up Information I Can Use to Win Online, presented by Fernando Paz. Today’s consumer is searching online throughout all phases of the purchase process. But for many businesses, where to invest to win online can be confusing. In order to succeed, businesses need a strategy that gets them on top of page one and places their offer in front of their audience in a purposeful, economical and compelling way.

This workshop reveals:

  • Unique insight to win online
  • How to make your offer intentional and compelling
  • Strategies to save money and maximize your ROI
  • Things you can do right now to improve

 

CLICK HERE TO REGISTER

About the Presenter

Fernando Paz is the founder and CEO of Page One GURU. After overseeing global software organizations as an executive for Dell and Motorola, Fernando partnered with a team of experts who have been leading SEO for small and medium businesses for more than 16 years.

Biz.ability: Introduction to Search Engine Optimization

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Oct. 26 for Introduction to Search Engine Optimization. Learn the answers to these questions: What is SEO, and how does it help? What do I need to know? Should I do it myself or outsource? Brent Werbeck will define SEO and explain its benefits. He will also provide five key things that you need to know and discuss whether you can do it yourself and explain outsourcing options. Brent will address:

  • Definition of search engine optimization; Basic understanding to how search engines work; How people interact with search engines and why that matters; Why SEO is necessary; How it helps your business
  • Main differences between on-page and off-page SEO; On-page SEO-friendly design (meta tags, etc.); Off-page SEO best practices (backlinks, citations, social profiles, content creation); Top tools to use to help manage your SEO; How to monitor and track your results
  • Should You DIY or Outsource; What is your bandwidth; What is the scope and how will it get done; How much time, what tools will you need, and what are the added expenses; How to find and interview SEO experts

Download schedule to see other workshops.

 

CLICK HERE TO REGISTER

 

About the Presenter

Brent Werbeck, Co-Founder of Get More Reviews, has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: The Basics for Website Design

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, Oct. 19 for The Basics for Website Design. How do you design a great website? You start with knowing your prospects and making sure they don’t leave empty-handed. Where do you start and what tools should you use? Brent Werbeck will offer guidance for good design and how to get started. He will also introduce you to the best tools and resources with a focus on WordPress. He will provide what you need to know to have a great website:

  • Know your prospects and site visitors, build a profile
  • What is the purpose of the site?
  • What will you offer them?
  • Less is more in design
  • Be innovative and avoid clutter
  • Make it conversion friendly
  • Use visual elements to guide the visitor
  • Don’t let them leave empty-handed (content marketing)
  • What is WordPress?
  • Why would you consider WordPress?
  • Who will be creating the site? Build the project and manage it!
  • How to hire a developer
  • How to do it yourself (host, install, theme, plugins, design)
  • Book recommendation on learning WordPress
  • Introduction to the WP community
  • Where to find themes and plug-ins for sale
  • Where to find design companies and freelance developers

Download schedule to see other workshops.

 

CLICK HERE TO REGISTER

 

About the Presenter

Brent Werbeck, Co-Founder of Get More Reviews, has spent his entire career empowering local business owners with the latest digital tools to gain and retain customers. At Google, Brent helped local businesses around the globe maximize the power of various Google applications including gSuite, Maps, Search and Offers. After Google, Brent joined a local Austin startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide. As Co-founder of Get More Reviews, Brent continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.

Biz.ability: Using Social Media to Build Customer Loyalty

The Round Rock Public Library and Austin SCORE will be offering a series of free workshops for entrepreneurs and small business owners on Fridays from 12:30 to 2:30 p.m., through October 26. SCORE is a nonprofit dedicated to helping small businesses and entrepreneurs start, develop and maintain their businesses.

These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including finances, marketing, and strategic planning.

Join us on Friday, October 12 to learn how to build customer loyalty using social media.

Consumers are spending more time online than ever before. From social media to review sites, small business’ are expected to be just as visible and accessible to consumers online as they are in-person. Personalize your responses, extend your customer service, and create compelling content to start boosting loyalty today.

In our workshop you’ll learn:

  1. How to create social media content that’s tailored to your customers
  2. How to build relationships on Instagram and Twitter
  3. How to personalize your responses to reviews
  4. How to extend your customer service on social media

Download schedule to see other workshops.


 

CLICK HERE TO REGISTER

About the Presenter

Geoffrey Brown is a member of Main Street Hub’s local business outreach team. He has worked at Main Street Hub since 2015 finding success with social media and online reputation management for local businesses. He has put to practice his experience with Yelp, Facebook, Instagram and Twitter for these businesses and is looking forward to sharing what he has learned with new audiences.