The City of Round Rock’s Communications and Marketing Department earned two first-place Savvy awards and two third-place Awards of Excellence at the City-Council Communications and Marketing Association conference Sept. 5 in Denver.
First place awards
The City’s community engagement efforts for the Kalahari Resorts and Convention development won in the category of Community Visioning or Branding for cities with populations above 90,000. The multi-year campaign included social media posts and engagement, in-person meetings, media relations and a comprehensive web presence for information about the project. Judges commended the transparency shown in communicating with residents about the project, saying it was “very brave to put a project out there, open to the social media world.”
Round Rock’s Hometown Downtown video series took home the gold for the category of Video – Regularly Scheduled Programming for cities with a population of up to 120,000. Judges said “Each of the videos tells such a unique and heart-warming story and has an authentic and genuine spirit.”
Third place awards
The City’s Blueprint for Success FY19 budget video placed third in the category of Education/Training for cities with a population between 61,000-150,000. The video was lauded for its high quality video work and keeping judges’ attention while providing important information about the budget.
Round Rock’s use of photography as the engine to a strong “sense of place” strategy on social media earned third place in the Photography – Multi-Image category.