The Round Rock Public Library and the Austin SCORE will offer a series of free workshops for small business owners (or those who are interested in starting their own business) on Fridays, from 12:30 to 2:30 p.m., September 8 through November 10. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including financial issues, marketing, and strategic planning.
Registration is required. Please click on the Eventbrite Registration button underneath each class description to register.
Growing Your Sales—September 8, 2017
Do you have a sales process? If so, would you like it to improve? Sales is how you convert your message to revenue. You will leave with an understanding for successful selling whether your business is B2B or B2C.
Cybersecurity—September 15, 2017
Recent cyber attacks have disrupted many businesses and other organizations, large and small. Learn the threats and solutions for training to avoid threats. Large businesses spend heavily to secure their information and systems. Small businesses are becoming more common targets because they have fewer resources to implement security. Do you know how to protect your computers, programs, networks, and data from attack, damage, or unauthorized access? Ken will identify and explain technologies, processes, and best practices that will help you to protect your business from cyber criminals and poor security practices. Tom will address training for business owners and their employees to practice safe computing.
Starting a Business Successfully—September 22, 2017
This class will cover the essential building blocks necessary for businesses to start, grow and prosper. The workshop is carefully designed to provide a complete overview of the many aspects a new entrepreneur will face when starting a business and provide a framework for how to undertake what may appear to be daunting tasks.
Securing Capital—September 29, 2017
At some point in setting up or growing most small businesses need access to credit for capital. What financing options are available for aspiring and existing entrepreneurs? This workshop by SCORE provides a view into the world of lending and helps guide businesses to their best funding options.
Making Your Business Legal—October 6, 2017
Every new business needs advice from an attorney to avoid legal problems while operating. When you set up your business will you make the best choices? Attend this workshop to learn about the legal issues of forming a business including picking the right entity, trademark issues, contracts, ethics, and how to hire professionals.
Intellectual Property Essentials for Entrepreneurs—October 13, 2017
Protecting your intellectual property can mean the difference between success and failure. It can prevent competitors from copying you ideas. We will address essentials of patent law for small and growing businesses and provide practical advice for how to protect the intellectual property of your business. Learn about various types of IP and discover how rights in them arise, the extent of these rights, and the remedies for infringement.
The Power of Facebook Ads for Small Business—October 20, 2017
Social media is one of the most impactful mediums we have ever seen in our history and the ability for people to communicate across networks allows us to market to businesses and consumers on levels never seen before. If your business as a Facebook presence, you must harness the power of advertising on Facebook, and now Instagram, too.
Public Relations—October 27, 2017
Why is Public Relations important for you? You will learn the elements of a PR strategy, how to get started with PR for your business, and most importantly how to have fun and make your PR plan work for you. This is an interactive session so please bring a laptop or something on which you can take notes.
Basics of Search Marketing—November 3
Search is the #1 driver of traffic to content sites, beating social media by 3:1, and 93% of online experiences begin with a search engine. How do you optimize search results to the advantage of your business? It is important to understand both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) for your online marketing.
Use Your Website for Marketing and Sales—November 10, 2017
This presentation will begin to teach you how to position content and conversion elements to maximize the impact of each idea on your site. Why should a visitor buy from you? Where does each page on your site fall in your sales process? How does your site interact with your social strategy?