Playing the long game

Known as the Sports Capital of Texas, the City of Round Rock has invested in promoting economic diversity by developing a sports-focused tourism program. With a variety of indoor and outdoor sports facilities, the City plays host to national tournaments, as well as hometown playoffs. 

Round Rock has a key advantage over other cities across the state when attracting youth and adult athletes in amateur and recreational sports: a central location within a three-hour drive from 90 percent of the state’s population. From the Dell Diamond to the Round Rock Sports Center and Round Rock Multipurpose Complex, the City’s investment in top-notch facilities pays off in a number of ways.

Total direct travel spending in Round Rock for international and domestic travelers totaled $319 million in 2017 (the most recent year for which figures are available). State and local tax revenues directly generated by travel spending were approximately $29 million in 2017.

The local tax revenue generated from visitors helps to improve infrastructure, add services and keep property taxes low. The money spent by visitors helps employ residents, pay their salaries and keep the local economy strong. Total direct employment in Round Rock for the travel industry in 2017 was 3,250 jobs and $114 million total direct earnings.

While the economic data is a little old, you may wonder what sports tourism has done for us lately. Glad you asked! We hosted five national championships in 2018, installed LED stadium lighting at Dell Diamond and celebrated the grand re-opening of Forest Creek Golf Club. More national championships are already on the calendar for 2019, including US Quidditch, USA Ultimate D-1 (college) and NIRSA Flag Football (actually January 2020 for the 2019 regular season), and new seats are being installed at Dell Diamond.

What makes all this winning even sweeter is the fact the services provided by the Round Rock Convention and Visitors Bureau come at no expense to local taxpayers since it is funded entirely by hotel occupancy taxes.

Tourism creates a diversified economy, which lays a solid foundation for Round Rock’s future growth. It also attracts business and encourages entrepreneurial opportunities. From softball to soccer and scoreboards to stadiums, Round Rock is playing the long game to ensure a winning economy for years to come.