Following a successful series of small business workshops in the spring, the Round Rock Public Library and the SCORE Austin chapter will resume Biz.ability workshops for small business owners (or those who are interested in starting their own business) on Fridays, from 12:30 to 3:30 p.m., beginning Sept. 4. SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. SCORE’s Austin chapter celebrated its fiftieth anniversary of service last year.
Registration is required. Click on the EventBrite registration button under each class description below to register.
Public Relations for Small Business—November 6, 2015
You will learn exactly what PR is, why you need it, the elements that PR is comprised of, how to get started with PR for your business and most importantly how to have fun and make your PR plan work for you!
Ask the Small Business Owner Panel Discussion—November 13, 2015
Join us for this interactive panel discussion with local small business owners who will share their tips for success. This unique opportunity will allow you to interact and hear first-hand from entrepreneurs, like yourself, who reveal the “musts” and the “dont’s for starting a business.
HR 102: Managing Employee Performance — Oct. 2, 2015
As a small business owner, you are the entire HR department. Learn how you can attract and retain the best employees.
Patent Law for Small Businesses — October 9, 2015
Learn patent essentials for small and growing businesses and practical advice for how to protect your business’ intellectual property.
Building a Positive Online Reputation — October 16, 2015
More than 90% of consumers say their buying decisions are influenced by online reviews search. Businesses using social media platforms as an outreach of their offline presence are seeing a growing return on investment. Learn how to control your reputation on the web while creating a presence that will attract new and repeat business.
Digital Marketing Overview: Digital vs. Offline Marketing Principles (What’s Different, What’s the Same) — October 23, 2015
There are core principles that are true in both offline and online marketing efforts. This workshop addresses how to Craft Your Core Message for all of your Digital Marketing; use Keywords in all Digital Marketing (yes, they still matter); and How to Focus on the Right Tools (and keep from blowing all your time on the WRONG ones).
Your Website as a Marketing Tool—October 30, 2015
Many believe that Facebook has replaced the website as the principle marketing tool for small business owners, but this is a huge error. We’ll cover 5555 ways you can, and should, use your website as a marketing tool.
You tell your story—this is the most powerful aspect of your website in your marketing. You own it, and no one can come in and change the layout, look or feel of the structure, or even change what you can say that your customers see. All of that happens on Social Media sites. You discipline your core message—once you have your core message, we’ll cover how to use your website to get that out into the world through SEO, Keyword Focus, and Social Media.