Next round of Library small business workshops ends April 1

Biz.ability series continues through April 1

The Round Rock Public Library will offer a series of free workshops for small business owners (or those who are interested in starting their own business) on Fridays in February and March, from 1 to 3 p.m. These free timely workshops, presented by recognized experts and practitioners, will cover a variety of issues facing small business owners and entrepreneurs including financial issues, marketing, strategic planning and alternatives for funding.

Registration is required. Click on EventBrite registration button under each class description below to register.

Paperwork! What Do I Need to Have and to Keep?—February 5, 2016

“What documents do I really need for me, the taxing authorities, my bank, and even the people I do business with?” Does this sound familiar? Then this class is for you! Learn the basics of what records to create, how long to keep them, and how to use this information to grow your business! Presented by Lisa Bargsley, CPA, MBA.

This workshop will help participants:

  • Identify guidelines to develop a practical records management policy
  • Identify the types of records to be created, maintained and available for various end users
  • Understand how good recordkeeping creates valuable and usable management information to use for short-term and long-term decisions

Eventbrite - Round Rock Biz.ability Workshop: Paperwork! What Do I Need to Have?

Financial Statements – What are They and What Do They Tell Me?—February 12, 2016

Financial statements can be overwhelming sometimes. But if you think of them as pictures revealing the story of your financial decisions, the story becomes fascinating and not just about numbers. This interactive class will show you how to read and understand the story. Presented by Lisa Bargsley, CPA, MBA.

This workshop will help participants:

  • Understand the accounting equation
  • Become familiar with accounting terminology
  • Understand the differences and relationships of a balance sheet, a profit and loss statement, and a cash flow statement
  • Tell the story and realize that there might be more to it than just the numbers!

Eventbrite - Round Rock Biz.ability Workshop: Financial Statements: What Are They and What Do They Tell Me?

Taxes! Seriously, How Much Do I Owe and By What Date?—February 19, 2016

Preparation of business tax returns can be very complex in light of the ever-changing tax laws. Gain familiarity with the tax forms, due dates and financial information required to accurately complete various business tax returns. Reduce your stress and frustrations by understanding what is needed before you start. This workshop will also give you the key to understanding that tax is a good thing! Presented by Lisa Bargsley, CPA, MBA.

This workshop will help participants:

  • Identify the types of tax forms to be completed for various types of business entities
  • Be familiar with the filing dates for both federal and state tax return filings
  • Be acquainted with income tax jargon and concepts including self-employment tax
  • Understand the interrelationship of the business owner and the business entity and how the taxes due are ultimately calculated

Eventbrite - Round Rock Biz.ability Workshop: Taxes! Seriously, How Much Do I Owe and By What Date?

Strategic Planning for Small Business—February 26, 2016

In this workshop you will be introduced to an easy-to-use, highly-effective process and tool to analyze your business’ greatest strengths, prioritize and strategize your greatest opportunities, shore up your organization’s weaknesses, and effectively prepare for and mitigate against an economic downturn, government regulations, and aggressive competition. This is much more than an informational class. In it, you will begin to develop a strategic marketing plan and implementation timetable for your company.

This workshop is presented by Dr. Bennett A. Neiman, SCORE volunteer, who holds a PhD in Organizational Psychology. For nearly 25 years, he was the founder and CEO of Chrysalis Consulting, Inc., a highly successful Organizational Effectiveness firm, specializing in Strategic Planning, Visioning, and Executive Coaching. In that time, he traveled the globe, working with the most successful companies in the world, including Texas Instruments, Motorola, General Electric. Raytheon, Allied Signal, MasterCard, MTV and HBO.

Eventbrite - Round Rock Biz.ability Workshop: Strategic Planning for Small Business

7 Steps to Small Business Marketing Success—March 4, 2016

You started your business because you love doing what you do…and because there are people who truly need your product or service. Not only do they need what you offer, but they are willing to pay a premium for your unique approach to meeting their need. But how do you connect with this “target market” in a way that builds “know, like, and trust” so that they will buy, buy more, and refer you to family and friends? You need a Marketing system!

This workshop provides an overview of the 7 steps in the proven Duct Tape Marketing approach to building a small business marketing system:

  1. Strategy Before Tactics
  2. Fill Your Marketing Hourglass
  3. Publish Educational Content
  4. Create a Total Online Presence
  5. Use a Lead Generation Trio
  6. Make Selling a System Too
  7. Live by the Calendar

After attending this workshop, participants will have an understanding of the concepts needed to begin the process of building a marketing system that is tailored for their unique business needs. By using the right vehicles to present content to their ideal client prospects, they will boost the ROI of their marketing spend, and generate more leads for the type of customers whom they are seeking.

Presented by Jeff Stec, Principal at Tylerica Systems, LLC, Certified Duct Tape Marketing Consultant, Duct Tape Marketing Total Online PresenceTM Expert and Contributing Author to “Renewable Referrals: How to Cultivate More Profits.” (Workshop attendees will receive a complimentary copy.)

Eventbrite - Round Rock Biz.ability Workshop: 7 Steps to Small Business Marketing Success

7 Steps to Building a Total Online Presence—March 11, 2016

In the current era of small business marketing, virtually all roads lead to your website as a waypoint before prospective clients/customers decide to call, email, place an online order, or drop by your place of business. What people learn about you and your business online is critical to building the “know, like, and trust” that they must have before taking the next step.

Specific topics include:

  • Your website as a content platform
  • Organic SEO
  • Email marketing
  • Social media
  • Online advertising
  • Mobile and location
  • Analytics and conversion

After attending this workshop, participants will have an understanding of how to use their online assets for the greatest return in marketing their business. By using the right online web properties to present content to their target market, they will boost the ROI of their marketing spend, and generate more leads for the type of customers whom they are seeking.

Presented by Jeff Stec, Principal at Tylerica Systems, LLC, Certified Duct Tape Marketing Consultant, Duct Tape Marketing Total Online PresenceTM Expert and Contributing Author to “Renewable Referrals: How to Cultivate More Profits.” (Workshop attendees will receive a complimentary copy.)

Eventbrite - Round Rock Biz.ability Workshop: 7 Steps to Building a Total Online Presence

Financial Forecasts and Reporting—March 18, 2016

In this workshop you will learn the basics needed to manage your small business financials. You will see how to forecast sales and expenses; see true start-up costs; discuss profit and loss and pricing; and how to set and use financial benchmarks. This workshop will be led by SCORE volunteer Carleton Smith who has extensive experience as a corporate executive and small business mentor and trainer.

Eventbrite - Round Rock Biz.ability Workshop: Financial Forecasts and Reporting

Alternatives for Funding Your Start-up or Growing Your Business—March 25, 2016

In this workshop you will be exposed to options for financing your small business, including start-up and expansion. In addition, you will learn what is needed to qualify for various types of financing. The workshop will address traditional bank lending, SBA lending sources and alternative funding such as micro-lending.

A panel of experts including local banker Rene Flores of  First Texas Bank, and representatives of alternative funding organizations Marco Melendez of People Fund, Arie Muniz of Lift Fund and Darin Thompson of Able Lending, will lead this engaging and informative workshop.

Eventbrite - Round Rock Biz.ability Workshop: Alternatives for Funding Your Start-up or Growing Your Business

Using Library Resources to Boost Your Success—April 1, 2016

Find out how you can use library resources, such as Reference USA, to research many aspects of business and entrepreneurship including market segmentation and research, historic sales data, legal forms, and demographic information to help you identify potential customers. We will also demonstrate how library resource Lynda.com can boost your personal and business skills (includes a Q&A with a Lynda.com representative).

Eventbrite - Round Rock Biz.ability Workshop: Using Library Resources to Maximize Your Business Success

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