The City of Round Rock took home six awards for communications and marketing last week at the City-County Communications and Marketing Association (3CMA) annual conference in Minneapolis.
- 1st place – TV and Video: One-Time Special Programming (up to 103,000 population), for last year’s Budget Video
- 2nd place – Marketing and Tools: Best Use of a Promotional Item, for special coasters created to help advertise the 2013 Dia de Los Muertos festival in downtown Round Rock
- 3rd place – Digital Interactive: Electronic Newsletter, for Round Rock News
- 3rd place – Printed Publications: Advertising, for the Convention and Visitors Bureau’s Built on Sports Campaign that promoted the new Round Rock Sports Center
- 3rd place – Community Visioning for the Library Master Plan (PDF)
- 3rd place – Most Innovative, for a “Preview Reel” created to showcase the City’s video programming to audiences at City Council meetings, Movies in the Park, Music on Main Street, etc.
The Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing. 3CMA accommodates local government organizations of all sizes and budget classes by judging entries in several different population groups.
3CMA is the leading organization for local governments that are innovating new and better ways of communicating with their citizens by viewing them as customers with important input into the kinds of services offered and how they are provided.