The Round Rock Public Library has been honored with a prestigious Branding Iron Award from the Texas Library Association for its innovative Discovery Pass Program, recognizing the library’s outstanding marketing and community engagement efforts.

Presented annually by the Texas Library Association, the Branding Iron Awards celebrate excellence in library promotional materials and initiatives across the state. The Round Rock Public Library received this recognition for effectively promoting its Discovery Pass Program, which provides library cardholders with free access to a variety of local attractions, cultural institutions, and educational experiences.

The Discovery Pass Program has quickly become a favorite among residents, expanding access to arts, culture, and learning opportunities throughout the community. By combining strategic outreach with a strong focus on accessibility, the library successfully increased awareness and participation in the program.

Library staff noted that the award reflects a broader commitment to connecting the community with valuable resources beyond traditional library services. The Discovery Pass Program exemplifies the evolving role of public libraries as gateways to shared experiences and lifelong learning.

This recognition highlights the Round Rock Public Library’s continued leadership in innovation and community-centered programming, reinforcing its mission to serve as a dynamic hub for education, enrichment, and connection.