Sports tourism provides a win-win for Round Rock

Sports tourism has been a home run for the City of Round Rock, which has built a variety of first-rate indoor and outdoor athletic facilities. These sites host national tournaments as well provide outstanding venues for our hometown athletes. It’s a true win-win for our community, especially when you consider the economic benefits.

From the Dell Diamond to the Round Rock Sports Center and Round Rock Multipurpose Complex, the City’s investment in top-notch facilities pays off in a number of ways. 

Total direct travel spending in Round Rock for international and domestic travelers totaled $319 million in 2017 (the most recent year for which figures are available). State and local tax revenues directly generated by travel spending were approximately $29 million in 2017. 

The local tax revenue generated from visitors helps to improve infrastructure, add services and keep property taxes low. The money spent by visitors helps employ residents, pay their salaries and keep the local economy strong. Total direct employment in Round Rock for the travel industry in 2017 was 3,250 jobs and $114 million total direct earnings.  

When it comes to usage of the facilities, we get the best of both worlds. Local folks use the outdoor Multipurpose Complex at Old Settlers Park about 50 percent of the time, with 26 percent being used by visitors for tournaments. (About 24 percent of the time the fields are resting or not booked.) At the indoor Sports Center, locals book about 43 percent of the available time, with visitors utilizing the facility about 50 percent of the time. 

The Sports Center was built using mostly hotel occupancy taxes (HOT), a revenue stream generated by overnight visitors to our hotels and motels. For the Multipurpose Complex, about one-third of its construction costs were paid for by HOT revenue. Operating costs for both facilities are 100 percent paid by HOT revenue. 

Our tourism efforts will pay off more significantly when Kalahari Resorts and Conventions opens its flagship facility in Round Rock in late 2020, bringing an expected 1 million visitors to town annually. We project the Kalahari project will generate $4.7 million a year in net revenue to the City.  

What makes all this winning even sweeter is the fact the services provided by the Round Rock Convention and Visitors Bureau come at no expense to local taxpayers since it is funded entirely by hotel occupancy taxes. 

Tourism creates a diversified economy, which lays a solid foundation for Round Rock’s future growth. It also attracts business and encourages entrepreneurial opportunities. From softball to soccer and scoreboards to stadiums, Round Rock is playing the long game to ensure a winning economy for years to come. Go Round Rock!