Round Rock Creates



Arts and Culture Plan

The City of Round Rock’s successes and milestones in the past 10 years with respect to arts and culture master plan now requires an update and refresh. The Round Rock Arts and Cultural community has expanded over the years featuring hundreds of artists, arts businesses and programming each year. At the same time, Round Rock and the region around are rapidly growing, with Round Rock identified as one of the fastest growing cities in the United States. As the population and economic base grows, market demand for arts and cultural programming and facilities will increase. 

The new Arts and Culture Master Plan and study, will address community interests and needs and market and audience shifts that affect demand for cultural facilities and programing and also understand how other similar sized cities are supporting culture and arts. In addition, the study to address key feasibility issues related to a new facility with respect to one or more sites that may be available. 

AECOM and Cultural Planning Group (CPG)

AECOM and the Cultural Planning Group (CPG) have successfully worked together for multiple public agencies involving arts and culture, including an ongoing Arts and Culture Needs for various communities across the united State.  Both firms have also been active on projects throughout Texas, including recent cultural, tourism, and attractions work in Round Rock (Kalahari Resorts), Dallas, Houston, San Antonio, Flower Mound, and Waco.

CPG has decades of experience preparing arts and cultural masterplans and strategic plans for local government agencies, including recent projects in Texas. The firm’s partners are well-versed in arts and cultural planning, public art master planning and ordinance development, strategic planning, organizational assessments and development, community and stakeholder engagement, and arts market demand research

AECOM brings over 65 years of advising public agencies, cultural institutions, developers, and designers on market, audience, business planning, and economic feasibility issues related to the development and operation of cultural facilities, cultural districts, and cultural attractions of all types. As you know, AECOM has recently made a major commitment to Texas through the relocation of its corporate headquarters to Dallas. AECOM have planning and strategy staff based in Texas who have worked throughout Texas and will be available to support our team for this effort.

Martin Cohen, Partner, CPG

Martin Cohen has been a Partner with the Cultural Planning Group, a national arts consulting firm since 2010.  He works with cities across the country in developing master cultural and creative economy plans and a range of arts organizations in strategic and business planning, strengthening governance and stewardship and business planning.   In his nearly 40-year career in arts management, Martin has served as a program director at the Pew Center for Arts & Heritage and in executive leadership positions in several cultural institutions and executive director of the Kansas City Ballet, the Washington Ballet, and Dance/USA, the national service organization supporting the nonprofit dance field.

Linda Flynn, Ph.D., Partner, CPG

Linda Flynn is a partner and director of research for Cultural Planning Group, a nationally renowned planning firm. She is the firm’s lead for public art planning and often leads its cultural master plans. Her passion and expertise is in designing comprehensive and inclusive community process for plans. Based on a foundation of quantitative and qualitative community data, public and private partnerships, inclusivity, and collaboration, CPG’s plans authentically reflect the character of each and every community.

Sean Tapia, Senior Analyst, AECOM

As a Senior Analyst in the Economics + Advisory practice, Sean has worked in communities across the country utilizing a variety of traditional and geospatial analyses to identify key issues and opportunities that ultimately help develop feasible and implementable policies and strategies to address them. He uses new tools and technologies to help simplify analyses and discover new approaches to helping clients and communities resolve their real issues. He has a great passion for equitable planning, climate resilience, geospatial analysis, and community empowerment, which allow him to engage in meaningful work that truly benefits communities and the people/businesses that call them home.

Linda Cheu, Vice President, AECOM

Linda Cheu is a leader in AECOM’s Culture and Entertainment Economics group, with 25 years of experience advising public agencies, nonprofit clients, and private developers on a wide variety of economic and land use planning issues related to culture and arts. Her expertise is in the intersection of arts and economics, including economic development plans for cultural districts, ethnic and cultural heritage districts, and entertainment districts, as well as market, economic and financial analysis for the anchors of these districts, including museums, performing arts venues, specialty attractions, and cultural centers.   She routinely provides market studies, feasibility analysis, and economic and fiscal impact analysis for local government investments.

Steering Committee Members

Jeffrey Barnett, David Carter, Bradley Dushkin, Diana Gonzales, Amie Gosner, Geeta Halley, John Honning, John Howell, Penny Jackson, Carol Lee, Tim Lowke, Jager Loyde, Trina Tait Martin, Jean Mason, Susan Morgan, Richard Parson, Julio Palacios, Jose Para, Carla Pearson, Richard Phillips, Nick Ramos, Jordan Robinson, Lisa Roebuck, Scott  Smith, Erica Solis, Gordon Stehr, Makiko Stehr, Marinda Stewart, Natalie Stewart, Susan Tait, Ricky Thompson, Alex Vallejo, Courtney Vletas Hampton, Gregg Ware, Rick White

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